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Marketing Data Analyst


Marketing Data Analyst

Marketing Data Analyst

eMoney Advisor
Atlanta, GA

Job details

Job Type


The Marketing Data Analyst is responsible for the collection, building of reports and dashboards, and analysis of marketing related data in an ongoing effort to increase marketing efficiency. Key areas of attention will be campaign performance, marketing funnel tracking, increasing lead volume, customer journey reporting, lead scoring analysis and predictive analysis for annual marketing planning. This role is responsible for the development and analysis of marketing dashboards and reports, marketing forecasts and analytics, and tracking of key performance metrics. The analyst will work closely with key leaders within Sales and Marketing to govern the marketing reporting process.


Job Responsibilities

  • Create visual marketing reports and dashboards for users across the Revenue teams (Sales, Marketing and Finance). Collect, analyze, and evaluate marketing data and develop forecasts monthly. Analyze variances, recommend corrective action and generally keep Leadership informed as to marketing performance.
  • Build, maintain, catalog, and improve the reports needed to run the marketing organization on a day-to-day basis using Looker, our internal BI tool, Salesforce, Eloqua and other data streams
  • Analyze marketing performance in comparison to goals/objectives and identify areas of opportunity the organization can examine to improve lead volume and profitability.
  • Provide customized reporting & recommendations in support of ongoing business decisions or initiatives.
  • Must develop standardized tools, methodologies and business processes aimed at improving operational efficiency. Make recommendations for process improvement.
  • Communicate results/process changes to wide audience of reporting users. Train users remotely on the functionality of business intelligence reporting and how to utilize analytical tools to drive business.
  • Implement Predictive Analytics principles and advanced reporting methodologies into our standard set of reports utilized by teams.
  • Present at meetings with ability to easily interact with Associates and Leadership and educate/inform on marketing results and analytics.
  • Utilize business analytics platform to create interactive, visual data dashboards and reporting.


Requirements

  • Bachelor's Degree required - preferably in Marketing, Computer Science, Business Administration or a related field with 3 - 5 years of Analyst experience
  • Must have experience with marketing and marketing data
  • Must be analytical, results oriented and have good organizational and people skills
  • Experience with Looker (or comparable BI tools), Salesforce, and other sales/marketing platforms
  • Ability to perform analysis, organize data and create reports from various sources
  • Adherence to eMoney’s strategic goals and objectives
  • Must have solid computer skills, including strong knowledge of MS Office applications including Excel, Word, and Powerpoint

Skills

  • Ability work both independently and as part of a team, and in remote setting
  • Strong communication skills both written and verbal, with the ability to convey complex information to a broad audience

Position is eligible to work remote; provided that all work must be performed within the United States only.

The salary range for this position is $64,000 - $84,000; commensurate salary to be determined based on skills, professional background and expertise. This position is also eligible, pursuant to applicable eMoney policies, for the annual bonus program, retirement contributions, health insurance, sick leave, parental leave and paid time off.


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• Mobile: NA

• Location: NA

• Post ID: 21792288


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