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Digital Campaign Strategy & Enablement Director

Digital Campaign Strategy & Enablement Director

Digital Campaign Strategy & Enablement Director

Atlanta, GA 30309

Job details

Job Type

A career in Sales and Marketing, within Internal Firm Services, will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and driving long term revenue growth. Our Sales and Marketing Generalist - Practice Support team focuses on designing, developing, and implementing communication programmes and media events to promote and sell PwC’s brand and services as well as contribute to and evaluate our pricing strategies in the marketplace.

To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.

As a Director, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:

  • Support team to disrupt, improve and evolve ways of working when necessary.
  • Arrange and sponsor appropriate assignments and experiences to help people realise their potential and support their long-term aspirations.
  • Identify gaps in the market and spot opportunities to create value propositions.
  • Look for opportunities to scale efficiencies and new ways of working across multiple projects and environments.
  • Create an environment where people and technology thrive together to accomplish more than they could apart.
  • I promote and encourage others to value difference when working in diverse teams.
  • Drive and take ownership for developing connections that help deliver what is best for our people and stakeholders.
  • Influence and facilitate the creation of long-term relationships which add value to the firm.
  • Uphold the firm's code of ethics and business conduct.

As a member of the marketing team, you'll help us create the digital marketing channel strategy, governance of our Martech stack and Economic Buyer CX. You're thoughtful and collaborative with a bias towards action and you care deeply about doing what's best for our customers.

Job Requirements and Preferences:

Basic Qualifications:

Minimum Degree Required:
High School Diploma

Minimum Years of Experience:
8 year(s)

Preferred Qualifications:

Degree Preferred:
Bachelor Degree

Preferred Fields of Study:
Communications Studies/Speech Communication and Rhetoric, Marketing, Public Relations, Advertising, Data Processing/Analytics/Science

Additional Educational Preferences:

Client Experience, Data Analytics, E-Marketing, Consumer Behavior

Preferred Knowledge/Skills:

Demonstrates thought leader-level abilities as a team leader, with success as a digital channel consultant for marketing campaigns, bringing insights from data and enabling marketers to take action and implement learnings to support business priorities and reach marketing goals including:

  • Demonstrating experience developing digital marketing strategies and leveraging digital channels to accomplish campaign goals;
  • Coaching marketers and campaign teams, creating connected customer journeys, and collaborating with multifunctional teams to execute successfully;
  • Serving as a strategic partner in marketing campaign planning; confirming strategies and decisions related to campaign tactics that are backed by data;
  • Leading, managing and coaching high-performing resources;
  • Demonstrating thought leader-level abilities translating complex business needs to marketing strategies and communicating with executive level leaders;
  • Understanding of the martech stack, marketing automation platforms, data flow and integrations. Understanding of how digital channels support the overall customer journey and campaign objectives;
  • Demonstrating a consultative mindset that ensures marketing campaigns include the right tactic mix to successfully drive marketing and business results;
  • Demonstrating experience developing campaign audience strategy and best practices;
  • Demonstrating experience with high value marketing KPIs and reporting on campaign impact/providing analysis on how marketing programs contribute to client relationships, sales pipeline and brand awareness/equity;
  • Demonstrating experience with customer journey optimization and testing strategies;
  • Understanding of a campaign's overall web strategy, including how it supports campaign and business goals. Familiarity with SEO/SEM and Adobe Analytics;
  • Demonstrating thought leader-level abilities to think strategically about business, marketing and technical challenges;
  • Possessing project management skills including the ability to prioritize, sequence, execute and deliver projects on time and on budget;
  • Demonstrating highly effective presentation and communication skills;
  • Demonstrating a proven track record of translating complex concepts into easy to understand and compelling messaging;
  • Embracing a culture of continuous improvement, learning and problem solving; and,
  • Demonstrating a career path that demonstrates increasing levels of responsibility and skills.

Please note that, at this time, to be in-person at a PwC office, client location or PwC-sponsored events, you must be fully vaccinated against COVID-19.

PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy:

All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer.

For positions based in San Francisco, consideration of qualified candidates with arrest and conviction records will be in a manner consistent with the San Francisco Fair Chance Ordinance.

For positions in Colorado, visit the following link for information related to Colorado's Equal Pay for Equal Work Act:


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Hiring for this role

• Mobile: NA

• Location: 33.78383:-84.38272

• Post ID: 21829737

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