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Paid Media Specialist

Paid Media Specialist

Paid Media Specialist

Carters, Inc
Atlanta, GA 30326

Job details

Job Type

Job Description:

Carter's, Inc. is the largest branded marketer in North America of apparel exclusively for babies and young ren. The Company owns the Carter's and OshKosh B'gosh brands, two of the most recognized brands in the marketplace. These brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally. They are also sold through more than 1,000 Company-operated stores in the United States, Canada, and Mexico and online at,, and The Company's Just One You and Genuine Kids brands are available at Target, its Child of Mine brand is available at Walmart, and its Simple Joys brand is available on Amazon. The Company also owns Skip Hop, a global lifestyle brand for families with young ren. Carter's is headquartered in Atlanta, Georgia. Additional information may be found at

The Specialist, Display will lead strategy, execution & innovation for both Carter’s & Oshkosh B’gosh performance marketing and brand initiatives. This person will be proficient in digital media planning and campaign activation and have 3-5 years of experience working in media, with preference given to candidates who have worked in retail. We are looking for a smart, passionate and experienced individual who wants to be part of an innovative team.

  • (70%) Responsible for the success of Carter’s & Oshkosh’s performance marketing and brand campaigns within the display media channel, inclusive of display, online video, CTV, audio, local, etc.
  • Assist in managing media strategy and day to day oversight of programs for both in-store & online
  • Serve as point of contact for media planning agency and liaise between agency, internal media planning lead and brand marketing teams on the development of digital media plans
  • Partner with agency to launch, manage, report, and optimize campaigns.
  • Partner with Senior Manager, Media and agency to ensure optimal campaign performance to achieve overall volume and performance targets.
  • Partner with Senior Manager, Media, agency and internal stakeholders to drive audience activation strategy
  • Structure and develop learning agendas to continually evolve and improve our display program in conjunction with agencies and inter-agency teams.
  • Test technical display advertising advancements, plan and execute A/B tests, and try new ad targeting strategies to improve performance
  • Write creative briefs to deliver to creative for multiple weekly campaigns; manage trafficking and asset delivery between internal creative teams and agency
  • Manage channel budgets, including monthly reconciliation of media expenditures and resolving billing discrepancies
  • Manage budget issues and forecast spend, working closely with agency and senior team members

  • (30%) Manage analytics and reporting from multiple sources to closely monitor and optimize channel performance in conjunction with agency and internal media team
  • Measure impact and effectiveness of campaigns using quantitative and qualitative metrics
  • Leverage dashboards and other reporting tools to communicate campaign performance to internal stakeholders
  • Prepare reports, campaign recaps and insights and present results to management
  • Communicate week to week status and overall channel performance to key internal stakeholders

Partner with marketing analytics
Required Experience:

  • Bachelor degree in Marketing, Communications or related field
  • 3-5 years of experience in a digital media planning role required; agency experience in media activation or campaign management a plus
  • eCommerce & Retail experience required
  • Marketing analytic experience required; working understanding of Tableau and Adobe Analytics preferred
  • Experience working in a direct marketing environment, preferably with an online retailer
  • Demonstrated experience creating marketing and campaign performance reports
  • Ability to work collaboratively and field requests from external and internal stakeholders
  • Present data in an actionable and useful way to allow business owners to make decisions
  • Comprehension of marketing campaign concepts (across multiple offline and online channels)
  • Understanding of the programmatic landscape; experience working with Demand-Side Platforms (DSP) a plus
  • Detail-oriented and an ability to juggle shifting priorities
  • Team player. Operates effectively in a dynamic, fast-paced, deadline-driven environment

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.
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• Mobile: NA

• Location: 33.8481:-84.365814

• Post ID: 21756814

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