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Sr. Marketing Specialist

Sr. Marketing Specialist

Sr. Marketing Specialist

Atlanta, GA

Job details

Job Type

Senior Marketing Specialist

The Marketing team at CarePort is looking for a Senior Marketing Specialist to develop marketing initiatives for the health plan market segment. This position is a combination of strategy and execution, leading the way with research and messaging and then running comprehensive multi-faceted campaigns. The Senior Marketing Specialist helps fuel the growth of key markets and segments by incorporating a deep understanding of the market, product and users into the positioning, messaging and tactics designed to resonate with buyers.

A day in the life!

You will be responsible for the following:

  • Assist with the overall strategy and direction of the marketing focus for both acute and post-acute audiences including events, campaign creation, thought leadership, website messaging, digital marketing and advertising
  • Create, implement and manage demand creation and lead generation activities to create brand awareness and generate leads
  • Work directly with sales representatives to support their efforts to accelerate the sales process
  • Optimize campaigns and tactics based on performance and reporting
  • Understand the competitive landscape and serve as a subject matter expert and go-to resource for both acute and post-acute marketing
  • Create a range of content including updated sales sheets, collateral and decks to tell the product story
  • Collaborate with other members of the CarePort and WellSky marketing teams help move projects forward
Do you have what it takes?
Required Experience:
  • Bachelor's degree, with a focus on marketing preferred
  • 5-7 years relevant marketing experience, preferably in healthcare B2B technology
  • The ability to be a team player as well as work independently
  • Ability to be creative, efficient and productive with minimal supervision or guidance
  • Previous experience with marketing technology (Salesforce, Marketo, etc.)
  • Excellent interpersonal and communication skills, both verbal and written
  • Willingness to travel occasionally
  • Experience working with geographically dispersed colleagues

About CarePort

CarePort, powered by WellSky, improves post-acute outcomes by providing solutions to guide patients to high-quality providers upon discharge and to track patients – and results – in real-time across the continuum. The end-to-end platform bridges acute and post-acute EHRs, providing visibility into the care that patients receive across post-acute settings so that all providers can efficiently and effectively coordinate patient care.

About WellSky

WellSky is a technology company leading the movement for intelligent, coordinated care worldwide. Our next-generation software, analytics, and services power better outcomes and lower costs for stakeholders across the health and community care continuum. In today's value-based care environment, WellSky helps providers, payers, health systems, and community organizations solve tough challenges, improve collaboration for growth, harness the power of data analytics, and achieve better outcomes by further connecting clinical and social care. WellSky serves more than 20,000 client sites around the world — including the largest hospital systems, blood banks, cell therapy labs, blood centers, home health and hospice franchises, post-acute providers, government agencies, and human services organizations. Informed by more than 40 years of providing software and expertise, WellSky anticipates clients' needs and innovates relentlessly to ultimately help more people thrive.

We're looking for talented individuals who want to use their skills to build a strong, technology-driven company. We offer competitive salaries, great benefits, a new Health Savings Account with a generous employer contribution and a casual and fun environment that encourages quality, creativity and excellence. Enjoy all we have to offer. We invite you to join us. Apply today!

As of December 8, 2021, as a condition of employment, all US-based employees must be fully vaccinated against COVID-19 unless a medical or religious exemption is approved.

WellSky provides equal employment opportunities to all people without regard to race, color, national origin, ancestry, citizenship, age, religion, gender, sex, sexual orientation, gender identity, gender expression, marital status, pregnancy, physical or mental disability, protected medical condition, genetic information, military service, veteran status, or any other status or characteristic protected by law. WellSky is proud to be a drug-free workplace.

Applicants for U.S. based positions with WellSky must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

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Hiring for this role

• Mobile: NA

• Location: NA

• Post ID: 21764557

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