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Senior Strategist

Senior Strategist

Senior Strategist

Atlanta, GA

Job details

Job Type


Company Description
We’re an agency of troublemakers united for good to bring humans and brands radically original solutions. We’re a collection of 600+ like-minded individuals bonded by an unwillingness to think and do things like everyone else. If you’re ready to rethink what is formerly known as “best practices” and think beyond keeping up the status quo, we should get to know each other. Even how and where you work has been reimagined to be flexible at the core and at a pace that’s right for you. Are you in?

Job Description
We are looking for a Senior Strategist to join our team!
As a Senior Strategist, you will be responsible for contributing to the lifecycle management of our client’s customers. You’ll develop strategic creative briefs and multi-channel recommendations grounded in insights and data that meet client objectives and add value to the client’s brand.
To qualify for this position, you will have had prior experience creating multi-channel, multi-touch digital communications strategies as a Strategist or Senior Strategist at an advertising, marketing, digital or CRM/loyalty agency. You will have written creative briefs and developed strategic recommendations and have strong research skills with a test and learn mindset. You will be a strong communicator who can clearly articulate and sell through your strategic vision and programs to clients and tell a story through written documents and presentations. You are flexible, a team player, and have experience with brand strategy as well as a working knowledge of CRM strategy. You thrive in fast-moving environments and know how to hustle effectively to get the job done.
What You’ll Do:

  • Review client objectives and inputs to develop short and long-term integrated marketing and communications strategies for the client
  • Develop brand architecture, product messaging and contact strategies to maximize the brand experience throughout the customer life cycle journey across audiences and channels
  • Develop test and learn agendas to uncover opportunities to outperform benchmarks
  • Develop and deliver strategic client presentations
  • Utilize customer segmentation to deliver effective messaging that drives results
  • Work with the data team to proactively optimize activities against results
  • Work cross-functionally within the agency to ensure the successful execution of client and agency strategies
  • Write creative briefs and oversee the strategy of all client campaigns and projects, providing the Creative team direction to ensure the marketing and creative work is on-strategy and on-brand throughout all rounds of review
  • Perform secondary research on industry trends, reports, and consumer trends to develop insights on performance and segmentation
  • Participate in results reviews and help articulate insights and recommendations for tactics, tests and long-term program results gains for KPIs
  • Support the identification and generation of new business and revenue opportunities by working with Account Services, Creative, and Database Strategy on strategic development
  • Serve as a thought leader and subject matter expert within the agency, with clients, and within the industry at large – across a CRM specialty such as analysis, social, email marketing, an industry specialty, or other deep expertise
  • Mentor junior strategists

Who You Are: *

  • You have a bachelor’s degree in Marketing, Communications or equivalent work experience preferred
  • You have 5+ years of experience as a Strategist in a marketing or advertising agency, creating, leading, and selling through digital, direct and/or integrated marketing strategies and solution
  • You have an advanced understanding of integrated marketing principles including digital, direct, and database marketing
  • You have experience with brand and CRM strategy
  • You are highly resourceful, with strong research skills and a working knowledge of marketing analytics
  • You have the ability to synthesize information from various sources to create an actionable point of view and direction for a project
  • You have the ability to create effective & persuasive client presentations in PowerPoint & Keynote
  • You have the ability to convert strategic plans into actionable ones
  • You have the ability to influence and be persuasive
  • You have the ability to effectively prioritize and meet deadlines
  • You have the ability to work in a flexible, dynamic and fast-paced environment; managing multiple projects and accounts concurrently
  • You are proactive and are able to work independently
  • You are highly creative, with first-rate conceptual skills
  • You have exceptional visual, oral and written communications skills
  • You are a captivating presenter
  • You have exceptional listening skills
  • You are resourceful/relentless
  • You believe in the team approach… owning your own things, guiding others, contributing to the larger department and agency culture and team success.

Sound like you? We'd love to hear from you!

Additional Information
All your information will be kept confidential according to EEO guidelines.

Location: Northyards Boulevard Northwest, Atlanta, GA 30309

Job Type: Full-time

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Hiring for this role

• Mobile: NA

• Location: NA

• Post ID: 21805030

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