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Local Media Manager


Local Media Manager

Local Media Manager

Floor & Decor
Atlanta, GA 30339

Job details

Job Type

Full-time

Purpose:

The Local Media Manager role will be crucial in building Floor & Decor’s brand awareness, familiarity, customer engagement, retention, and ultimately traffic & sales. This role will lead an integrated approach to create dynamic marketing programs and campaigns across channels including but not limited to television & video advertising, grand openings, local media, display, social media, radio, direct mail, and more. This role is responsible for media from end-to-end, including planning, buying, reporting and optimization in support of ambitious growth objectives.


Minimum Eligibility Requirements:

  • Bachelor’s degree in Marketing (relevant experience can be substituted for the required education on the basis of one calendar year of experience for one academic year of education)
  • Two to Five years of relevant experience in media or an equivalent combination of education and experience sufficient to perform the essential functions of the job
  • Excellent leadership, project management, problem-solving, collaboration, and team building skills
  • Demonstrated ability to exceed goals and drive progressive business results via social media marketing programs
  • Ability to proactively manage multiple projects and adapt to changes in a fast-paced work environment
  • Strong computer skills including Microsoft Office Suite
  • Experience managing and leading TV/streaming video, local media, social media, and/or display advertising campaigns
  • Strong data-driven decision-making skills, analytics skills, and experience with A/B and multivariate testing strategy and execution
  • Proven success in managing large budgets upwards to drive on-budget, on-goal results
  • Up-to-date with the latest trends and best practices in online/offline marketing and measurement
  • Must be detail-oriented, organized, and a multi-tasker, handling frequent priority shifts and managing multiple projects in a fast-paced environment
  • Must possess excellent customer service skills and work well under pressure
  • Comfortable preparing and presenting executive-ready deliverables and PowerPoint presentations to leaders and executives
  • Willingness to work as part of a team and contribute to the success of the group
  • Retail experience a plus

Essential Job Functions:

  • Collaborate with agencies and internal stakeholders to plan, develop assets, execute, and optimize campaigns for Grand Opening media. Plans include, but are not limited to, television & video advertising, local media, display, social media, radio, and direct mail.
  • Measure and report performance of all local marketing campaigns, and assess against goals [key performance indicators (KPIs) & return on investment (ROI)].
  • Work with agencies to manage ever-changing grand opening timelines & budgets, ensuring on-time launches with precision in execution. Additionally, this role will be responsible for budget planning, purchase orders, and invoice management.
  • Approve all grand opening creative prior to launch, collaborating with Field Marketing, Operations, and agency partners to ensure accurate and on-time creative delivery
  • Develop hyper-local media “battle plans” for markets with opportunity to boost awareness, familiarity, foot traffic, & sales.
  • Identify trends and insights, and optimize spend and performance based on findings
  • Formulate and implement innovative, scalable improvements to ensure our campaigns are best-in-class and cutting-edge
  • Apply customer learnings from market research and CRM to media execution, including segmentation across media channels to deliver the right message to the right person at the right time
  • Lead agencies and other vendor partners to deliver high-performing campaigns from strategy to execution
  • Maintain strong and inclusive partnerships with key areas of the business, including Field Marketing, Pro Marketing, Content, Creative, Media, Analytics, Ecommerce, Real Estate and Store Operations
  • Represent the work of the team by preparing and presenting presentations to all levels of the organization, including executives

PHYSICAL/SENSORY REQUIREMENTS

Sedentary Work – Ability to exert 10 - 20 pounds of force occasionally, and/or negligible amount of force frequently to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time, but may involve walking or standing for brief periods of time.

Note: Floor & Decor considers all applicants for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, medical condition, pregnancy, marital or familial status, veteran status, or based on any other class protected by applicable federal, state, or local law. Floor & Decor also provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.

This job description does not constitute an employment agreement between the employer and the employee and is subject to change by the employer at its sole discretion.

BENEFITS & REWARDS:

  • Bonus opportunities at every level

  • Career advancement opportunities

  • Relocation opportunities across the country

  • 401k with discretionary company match

  • Employee Stock Purchase Plan

  • Referral Bonus Program

  • Corporate Discount Programs

  • Medical, Dental, Vision, Life and other Insurance Plans (subject to eligibility criteria)


Equal Employment Opportunity:

Floor & Decor is an equal opportunity employer and is committed to equal opportunity for all associates and applicants. F&D recruits, hires, trains, promotes, compensates and administers all personnel actions without regard to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, birth and medical conditions related to pregnancy, birth or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information or any other status protected by applicable law.

This policy applies to all areas of employment, including recruitment, testing, screening, hiring, selection for training, upgrading, transfer, demotion, layoff, discipline, termination, compensation, benefits and all other privileges, terms and conditions of employment. This policy and the law prohibit employment discrimination against any associate or applicant on the basis of any legally protected status outlined above.


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• Mobile: NA

• Location: NA

• Post ID: 21809352


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