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Director of Communications


Director of Communications

Director of Communications

Woodruff Arts Center
Atlanta, GA

Job details

Job Type

Full-time

Woodruff Arts Center employees play an integral role in creating and supporting great art and education initiatives at the nation’s third largest arts center. Comprised of three Art Partners—Alliance Theatre, Atlanta Symphony Orchestra and High Museum of Art—there’s a role for everyone at The Woodruff.
Department:
Marketing and CommunicationReports to:
Nancy and Holcomb Green DirctrFLSA:
United States of America (Exempt)Employment Status :
Regular/POSITION SUMMARY:
The Director of Communications is responsible for the development and implementation of a strategic marketing and public relations plan designed to encourage the broadest public engagement possible via increased attendance, a growing membership, a vibrant social media presence. Additionally, the Director of Communications oversees the collection and analysis of market data to influence the Museum’s strategic and annual operating plans.
Work Schedule:

  • M onday-Friday, 9am-5pm with flexibility to work evenings and weekends.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • As a member of the Museum’s senior leadership, ensure the introduction and integration of effective communications within the overall institutional mission and strategy. 10%
  • Develop, implement, and evaluate a brand image driven by our institutional commitment to Growth, Inclusivity, Collaboration, and Connectivity. 40% *This includes the creation of strategies which foster and deepen audience engagement with the permanent collection, special exhibitions, programs, and special events. *Actively coordinate a data-driven approach that provides insight and guidance regarding the positioning of exhibitions, market penetration, membership acquisition, and a wide range of audience demographics.
  • Employ methodologies which assess marketing efforts across all media; conduct regular audits of marketing efforts to determine their effectiveness and to ensure that marketing expenditures are best aligned with Museum priorities. 15%
  • Develop, manage, and improve internal communications such that staff feel connected and engaged in the full measure of the Museum’s service and impact. 5%
  • Develop, oversee, and deepen promotional and editorial coverage for the Museum across multiple media platforms. 20% *Build and sustain targeted relationships with local, regional, and national media to enhance awareness of Museum initiatives and its stature within the field. *Serve as primary liaison and partner with retained external public relations counsel. *When appropriate, work closely with outside consultants on institutional positioning with local, national, and international media.
  • Recruit and manage a diverse team of marketing, public relations, multi-media, and graphic design staff. 5%
  • Serve as staff liaison to the Communication Committee of the Board of Trustees. 5%

Required Qualifications:

  • Demonstrated skill and success in the selection, motivation, development, and management of personnel.
  • Exceptional interpersonal skills with the ability to quickly develop rapport, work effectively with others as a collegial and credible resource, as well as build and maintain effective long-term relationships with diverse stakeholders.
  • Excellent oral and written communication skills, with the ability to prepare and deliver concise and effective reports/presentations.
  • Experience in crisis management and communications.
  • Comfortable working in a fast-paced environment, maintaining flexibility and a sense of urgency.
  • Must be highly organized and demonstrate great attention to detail. Must also possess the ability to manage multiple projects simultaneously.
  • High level of initiative and persistence in completing assignments.

EDUCATION/EXPERIENCE:

  • M.A. in Marketing, Business Administration, Strategic Communications, or related field of study preferred.
  • A minimum of seven-ten years of progressive managerial experience and responsibility.
  • Successful track record developing and implementing a communication strategy that attracts a diverse audience.

Physical Demands/Work Environment:
The work environment and physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Some standing, walking, bending, frequent use of hands, stooping and light lifting (at least 10 pounds) is needed.
  • The noise level in the work environment is usually moderate.

Effective as of October 1, 2021, The Woodruff Arts Center requires that all employees be vaccinated against COVID-19 as a condition of employment, subject to accommodation. If you are hired, we will require you to prove that you have received the COVID-19 vaccine or have a valid documented religious or medical reason not to be vaccinated. This paragraph informs you of the company's expectations before you begin work at The Woodruff Arts Center and you should not reveal information about your COVID-19 vaccination status prior to receiving an offer of employment.

Job Type: Full-time


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• Post ID: 21810710


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