This position will be responsible for driving campaigns to boost market share and demand for both InTown and Uptown Suites brands. The ideal candidate is an analytical thinker who thrives in a fast-paced, team environment.
I. Position Responsibilities: Essential
Analyze and interpret data across multiple sources including Google Analytics, Ads, and Property Management system to identify trends and opportunities to increase revenue
Monitor functionality and content consistently across online channels including the InTown and Uptown websites, central reservation system, online travel agencies (Expedia, Booking.com), etc
Collaborate with the Director of Marketing and the agency of record to develop strategies to improve channel performance (return on ad spend, guest lifetime value, conversion, etc.)
Design and deploy promotional campaigns across property, web, social, email, and text platforms
Develop monthly blog and social content calendars
Collaborate with internal and external teams to maintain brand consistency and messaging
Help manage and boost brand awareness through PR content and reputation channels
Assist with call center and field training calls
II. Essential Skills/Credentials/Experience/Education
BA or BS degree in Marketing/Advertising
Marketing: 4-5 years
Hospitality experience a plus but not required
Team player
Positive attitude
Detail oriented
Self-starter
Excellent verbal and written communication skills
Analytical thinker
Time management
Ability to multi-task and prioritize daily tasks/schedule
Must be able to remain in a stationary positon 50% of the time
This position is occasionally required to sit; climb or balance; and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
Extensive use of hands and fingers for manipulation of keyboard, answering phone calls, calculator, copy machine, computer printer and other office productivity machinery.
Use of computer terminal, which requires extensive eye contact with a video display terminal.
Travel Demands:
5% or less
The Company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by managers/supervisors as deemed appropriate. This document does not represent an expressed or implied contract of employment nor does it alter your at-will employment, and the Company reserves the right to change this job description and/or assign tasks for the employee to perform, as the Company may deem appropriate.
