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Senior Associate, Paid Search


Senior Associate, Paid Search

Senior Associate, Paid Search

GroupM Services
Atlanta, GA 30326

Job details

Job Type


Work Location: A Hybrid Work Experience

At GroupM, we believe that work is a part of life, not the other way around. To support that belief, we have recently adopted a “collaboration-led” hybrid approach to work in order to provide employees with the flexibility to do the best work of their lives no matter where they are working. This means that for roles where it makes sense, you'll spend some of your time in our incredible workspaces (when it's safe to do so) and some of your time remote. Check out this updated list of where we can hire:

  • California – LA or SF
  • Colorado – Denver
  • Florida – Miami/Fort Lauderdale
  • Georgia – Atlanta
  • Illinois – Chicago
  • Massachusetts – Boston
  • Michigan – Detroit
  • New York – New York City tri-state area (NY, NJ, CT)
  • North Carolina – Raleigh/Durham
  • Texas – Austin or Dallas/Fort Worth
  • Utah – Salt Lake City

ABOUT THE ROLE:

Are you looking for your next challenge in the world of high velocity digital marketing? We are seeking a Senior Associate to join our Paid Search team to manage the campaign execution process for our clients. To qualify, we know you've already advanced beyond the initial stepping-stones of understanding the fundamentals of Paid Search. In this role, you will have increased responsibility and accountability for campaign execution and gain further exposure to client-facing opportunities and mentoring junior members of the team. You will be regarded as the steward of the internal search planning process and are expected to provide tactical recommendations to senior search teammates, digital team members as well as clients. Senior Associates who display exceptional management skills may oversee entry level Associates.

YOUR IMPACT:
  • You'll be accountable for the Day-to-day management of the search plan including oversight of bid recommendations, execution details, budgets/accounting
  • Develop initial keyword lists, using identified brand territory for Search Manager’s review industry, proprietary and agency tools for Manager review
  • Build & analyze keyword lists, analyze search volume and make recommendations
  • Run search reports on a regular basis to mine for new keywords, creative text ad, pacing and overall spend
  • Write initial drafts of ad creative text ads based on briefing materials, website content and client direction
  • Traffic, upload, and QA keywords, harnessing the Bid Management Tool process
  • Interface daily with direct search teams, engines and platforms to ensure continuous Perform account diagnostic checks
  • Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.)
  • Run reports as requested in Bid Management Platform and engine UIs
  • Create Excel pivot tables, formulas, graphs, and charts
  • Complete budget tracking documents and review with Search Manager
  • Alert Manager of under or overspend, traffic abnormalities, and opportunities and optimization recommendations regarding spend and pacing the account
  • Be responsible for account record keeping, tracking reports and invoice reconciliation
  • Participate in weekly search team meetings and offer ideas and suggestions to improve and evolve reporting processes, keywords, and creative
  • Training of Associates and oversight of their deliverables
YOUR QUALIFICATIONS:
  • Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
  • You will bring A minimum of 1-2 years of paid search (PPC/SEM) campaign management experience
  • Ideally, you'll have gained valuable experience in a media, integrated or digital agency.
  • Hands-on experience planning/buying across Google and Bing using tools such as Google Analytics, Google AdWords, and BingAds
  • An in-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices
  • Knowledge of 3rd party platforms such as Kenshoo, Marin, Doubleclick or analytics tools like Adobe Omniture a plus
  • You are adept in your use of MS Office, especially Excel. Having experience in Excel for data management and/or budgeting would be advantageous.
  • Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail
  • Enjoy working in a dynamic and collaborative environment

About GroupM:

GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment, and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

Take A Virtual Office Tour: https://roundme.com/tour/368027

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.


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• Post ID: 21814757


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