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Product Marketing Manager - Go-to-Market Strategy (Remote)

Product Marketing Manager - Go-to-Market Strategy (Remote)

Product Marketing Manager - Go-to-Market Strategy (Remote)

NCA - NEC Corporation of America
Atlanta, GA

Job details

Job Type

NEC Corporation is an Information and Communications Technology (ICT) leader that has been in operation for nearly 120 years. NEC is committed to bringing together and integrating its technology and expertise to create the ICT-enabled society of tomorrow. With a global team of 100,000, and 64,000+ technology patents, NEC is in the business of providing solutions that focus on safety, security, operational efficiency - enabling people to live brighter, more enriched lives. We call this orchestrating a brighter world.


The Marketing Manager is responsible for establishing a Go-to-Market Strategy and plan driving revenue growth for NEC’s Smart Enterprise portfolio of technology and solutions. Building awareness, demand generation and providing enablement for NEC's Direct Enterprise Business is the primary objective of this critical position. Candidates must have a successful track record of developing and executing go-to-market strategies for products and solution sales. As a result, this role works closely with the corporate team, demand programs, lead management and brand management leadership. Candidates require a strong solutions foundation and experience incorporating hardware, software and services into go-to-market programs and plans, preferably in the Telecommunications and Carrier space. Experience working with product management and a track record of developing successful go-to-market programs is required. Experience in working with strategic alliance partners would also help differentiate candidates for this role.

This individual must have excellent communication skills, the ability to represent NECAM at events while evangelizing the Direct Teams portfolio externally. The candidate should also be a strategic thinker, have a sense of urgency and the ability to function in a highly matrixed environment. Experience working within a complex multi-functional team is required.

Essential Duties and Responsibilities -

50% Works closely with executive management and product teams to develop strategic go-to-market marketing plans and budgets consistent with the company’s long-range goals and objectives.

  • Develops credible positioning and messaging for product and solution offerings.
  • Designs effective marketing plans for lead generation and awareness building, while ensuring a cohesive marketing image throughout the company.
  • Evaluates trends and market reaction to promotional activities and adjusts marketing strategy accordingly.
  • Pursues collaborative marketing opportunities among multiple business units and NEC companies.
  • Monitors market research to identify opportunities for increased sales.
  • Ensures sales force has necessary tools to pursue new business.
  • Monitors changes in competitive IT landscape, identify new market trends, as well as new marketing strategies and tactics.
  • Leads all NEC unified communication promotion - strategic marketing and tactical activities to include event management and annual user conferences.
  • Develops and manages integrated campaigns to include industry shows, user conferences and social media in support of NEC's Enterprise business.
  • Defines and oversees lead management, nurturing and qualification processes.
  • Manages third party agencies as required. Determines the ROI on the invested programs.

50% Executes marketing activities of assigned business units to establish and maintain a positive NEC brand image with customers, prospects, investors, media and analysts, employees and the general public.

  • Ensures that all marketing activities promote a consistent brand, message and vision.
  • Drives all elements of marketing campaigns including collateral development, the creative development and media buying of print and online advertising, sales presentations, and other promotional activities.
  • Manages content of assigned business units on website and search engine optimization effort.
  • Manages external marketing service providers and project budgets. Responsible for working with team members and/or outside agencies to create collateral, web and customer facing documents in compliance with NEC brand guidelines.
  • Assures integration of NEC brand messaging within NECAM overall market positioning via web, social media and corporate communications.

Prerequisites -

  • Education: Bachelor's degree in marketing, communications or public relations.

  • Experience: Minimum of five years of marketing experience as a marketing practitioner in the IT industry. Telecommunications and Carrier experience is a plus. In-depth knowledge of marketing principles and practices. Excellent time management, interpersonal, communications, decision-making and organization skills.

  • Certifications, Licenses, etc: None required.

Specialized Knowledge and Skills -

  • Language Skills: Requires strong written and oral communication and presentation skills.

  • Mathematical Skills: Basic Math

  • Requires fundamental accounting skills to manage detailed project budgets.

  • Reasoning Skills: Requires high level of communication and reasoning skills to encourage collaboration, design and execute marketing plans, and promote an effective corporate image.

  • Computer and/or Technical Skills: MS Office (Word, Excel, Power Point, Outlook & MS Team etc)

Work Environment and Physical Demands -

  • General Work Environment:

  • Noise: Moderate

  • Standing/Lifting: up to 25 lbs. - exhibitions, tradeshows, presentations liftings and standings

  • Visual: Clear

  • Stress: Can be high

  • Travel: up to 25%

  • Supervisory Responsibility, if any: None


Headquartered in Irving, Texas, NEC is a leading provider of innovative IT, biometrics, network, and communications products and solutions for service carriers and Fortune 1000 and SMB businesses across multiple vertical industries, including healthcare, government, education, and hospitality. NEC delivers one of the industry's broadest portfolios of technology solutions and professional services, including unified communications, wireless, voice and data, managed services, server and storage infrastructure, optical network systems, microwave radio communications, and biometric security. NEC is a wholly owned subsidiary of NEC Corporation, a global technology leader with a presence in over 44 countries and more than $28 billion in revenue.

NEC Corporation of America and its subsidiaries is committed to the maximum utilization of all human resources and the goal of Equal Employment Opportunity/Affirmative Action. We provide equal opportunities to all employees and applicants for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, marital status, disability, genetic characteristics, height, weight, arrest record pertaining to misdemeanors or status as a Vietnam era or special disabled veteran, or any other class protected by applicable federal, state or local laws.

EOE-Minorities/Females/Protected Veterans/Individuals with Disabilities.

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• Mobile: NA

• Location: NA

• Post ID: 21820838

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