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B2B Paid Media Manager


B2B Paid Media Manager

B2B Paid Media Manager

Relevance Advisors
Atlanta, GA 30328

Job details

Job Type

Full-time

WHAT’S IN IT FOR YOU?

  • You will work remotely
  • You will receive a competitive salary package
  • You will benefit from our Simple IRA plan & match
  • You will have access to the company health care and dental plans
  • You will receive a flexible time off package and company laptop
  • You will be an integral part of a great culture and work environment
  • You will have an opportunity to make a real impact on our business

ABOUT THE CANDIDATE

You are a self-motivated team player who is able to work in a small, fast-paced, yet casual environment. You have the will to succeed and have demonstrated strong performance in prior roles and excellent project management skills. You are well organized, proactive and self-motivated with a strong work ethic.


You have hands-on B2B experience with a technical focus, and are able to speak with and present to clients directly. Your deep expertise in paid media and B2B is coupled with a sound working knowledge of retargeting, usability, and web analytics. You understand how paid media impacts the consumer journey across multiple channels, and can educate our clients with the information they need to make great decisions.


You love challenges, are results-driven and experiment-oriented. You don’t just worry about traffic, you focus on improving customer experience and maximizing meaningful conversions from qualified customers. Working alone and in teams, you follow through and have the ability to autonomously execute projects from conception to completion. You quickly understand and support initiatives that will contribute to the goals and success of our clients and are invested in helping us build and improve upon our success.


You will be responsible for catalyzing and managing the full-funnel, multi-channel digital media strategy across commerce initiatives. This position with help strategize, manage and report on multi-channel digital marketing campaigns that deliver our client’s KPIs including traffic, revenue, and new customer acquisition growth objectives.


Working closely with internal and external stakeholders, this position will be the lead who will lead and marshal the paid media strategy for our client’s paid media primarily across paid search, social, and display marketing tactics.


RESPONSIBILITIES

  • Acts as primary liaison between Relevance Advisors and clients in the management of performance-related digital media budget, associated KPIs, reporting, and communication of performance
  • Partner with internal stakeholders, in the joint oversight of the digital media budget to determine allocation of dollars across based on brand and commerce goals
  • Optimize digital paid media performance and strategize testing plans for site experience related to acquisition efforts
  • Generate ideas for improving paid media performance according to specific campaign KPIs
  • Highly analytical and able to derive meaning from data through testing and optimization
  • Manage data and product feeds, which syndicate to shopping platforms such as Google, Amazon, Facebook, etc.
  • Help our team develop and maintain long-lasting client relationships

REQUIRED EXPERIENCE

  • Bachelor's Degree with preference to concentration in advertising, marketing, business administration, and/or communications.
  • 3+ years’ experience in digital media management, either with agency, brand, or retailer that includes: experience planning, executing, and measuring multi-channel full-funnel media strategies across paid search, paid social, and display marketing
  • Experience quantifying paid media impact, and creating alignment with overall business goals/initiatives
  • Experience with advanced search techniques, tracking/reporting tools, algorithms, and analysis
  • Strong MS Excel skills including the ability to use formulas, functions, pivot tables and charts
  • Experience with web analytics software (e.g., Google Analytics) preferred
  • Demonstrable knowledge of display advertising, specifically real-time bidding, ad networks, DSP platforms, attribution models, and associated technologies.
  • Experience with direct management of PPC platforms (AdWords, DoubleClick) preferred
  • Experience with common keyword research tools (Google Keyword Planner)
  • Qualification in statistics, economics, accounting, math, or other data-driven field
  • Digital agency experience preferred but others with strong digital marketing experience will be considered
  • Excellent verbal and written communication skills


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Hiring for this role


• Mobile: NA

• Location: NA

• Post ID: 21823863


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