Senior Media Manager - Digital Investment (Paid Search)
Senior Media Manager - Digital Investment (Paid Search)
22squared
Atlanta, GA 30309
Job details
Job Type
Full-time
The Sr. Media Manager - Digital Investment (Paid Search) will support the Media Supervisor in the overarching Search strategy, overseeing optimizations, analysis and tactical execution. This person has a strong understanding of Video, GDN, and Native advertising and a solid foundation of various search and analytics tools. The Sr. Media Manager is a driven professional that has both critical and analytical thinking and the ability to organize, optimize and derive algorithmic solutions for paid search accounts. Passion for quantitative analysis and affinity for math/statistics is strongly preferred. Experience on other Digital Investment channels is preferred (Social & Programmatic) and willingness to learn across these disciplines is required. 22squared believes that each employee plays an integral role in the overall success of our agency. Because of that, an employee’s contributions should not be limited by the responsibilities listed in a job description. This job description is designed to outline the primary duties, qualifications and job scope. Not limit the employee to just the key responsibilities identified. Responsibilities:
Evaluation of inventory sources, data, analytics solutions and technology platform options in the marketplace
Oversee search testing, campaign management, and optimization.
Extensive knowledge of paid search campaign activation
Responsible for comprehensive search reporting including reporting tool management and presenting insights to clients.
Aid in the development of Search strategies and recommendations for yearly and ad hoc plans.
Manage and oversee campaign budgets and pacing
Assist in search audience strategy development, including interaction with AdTech that supports audience activation (Salesforce Audience Studio, LiveRamp, etc.)
Manages data application across search campaigns from various sources based on audience strategy and measurement framework.
Meet all critical deadlines and client deliverables
Work and collaborate with internal teams (analytics, account management, AdOps) as well as external (client), and vendor partners
Prepare and as needed, present client-facing communications as well as educational overviews to digital and non-digital stakeholders
Ability to critically analyze and process data and an ability to effectively communicate findings in verbal and written form
Critically evaluate the ability of data sources, inventory and media platforms to create a competitive advantage
Oversee flawless execution with direct campaign management in self-serve tools
Qualifications:
Bachelor’s degree in marketing, advertising, economics, mathematics, statistics, or similar analytical field
4-6 years of digital media planning and buying experience
Minimum of 3+ years experience in activating paid search and other Google formats (YouTube, GDN, Discovery, etc)
Exceptional knowledge of Microsoft Excel & Google Sheets (i.e. Pivot tables & Vlookups, Slicers, nested IF statements)
Knowledge of Tableau/MySQL/Datorama/Google Data Studio is a plus
Knowledge of ad serving platforms (CM360 preferred) and online analytics solutions (Google, Adobe)
Experience with automated bid tools (SA360, Google Ads, Bing)
