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Digital Marketing Associate


Digital Marketing Associate

Digital Marketing Associate

Napa
Atlanta, GA

Job details

Job Type

Full-time

Job Title: Digital Marketing Associate

Reports to: Vice President, Marketing

Location: Atlanta, GA


Napa Home & Garden is a growing home-décor company with expanding needs in digital marketing. We're looking for a smart, strategic thinker and do-er, someone familiar with the e-commerce landscape and ready to support our online business.


The Digital Marketing Associate is responsible for developing creative content for the company's D2C and e-commerce business. Activities will encompass multiple creative disciplines and are to align with the company's brand, core values and unique position in the home-décor marketplace.


Key Responsibilities:

  • Digital Marketing: position requires a keen understanding of the online consumer, with insights into their mindset and shopping behaviors. Position includes strategic planning and ability to measure effectiveness of all digital marketing efforts
  • Content generation: responsible for the creation of engaging words and visuals for a wide range of home-décor products sold online. Focus is on inspiring the digital shopper and motivating them through key selling statements, product bullets, and multiple product visuals and video clips. Includes development of key words and metatags, assisting with photo and video art direction, managing product data files and images within back-end systems, and understanding the unique requirements of online vendors
  • Social marketing: responsible for engagement with consumers across multiple platforms. Includes production of video content, connecting with home-décor influencers, and keeping a watchful eye on emerging platforms
  • Email marketing: responsible for developing and implementing strategic email campaigns to drive online sales. Focus is on communications that produce high response rates amongst consumers, encourage new and repeating sales, and connect buyers to relevant products online. Includes managing customer lists and measuring e-blast effectiveness
  • Search-engine marketing: be part of the team responsible for driving growth of online sales through SEO and SEM. Includes development of business plans, creative development, managing budgets and tracking results
  • Website management: be part of the team that manages day-to-day functionality of the company's D2C (2022 launch on Shopify) and B2B websites. Includes working with admin consoles, troubleshooting errors, and communicating with various digital partners and IT departments
  • Sales support: assist in the company's traditional business to home and garden retailers, including production of email marketing, sales rep materials, digital and print advertising, digital and print catalogs, and taking customer orders at trade markets

Skills & Capabilities:

  • Ability to write creatively and to inspire online shoppers with words and pictures that generate sales • Ability to proactively collect and manage a large number of product details for e-commerce use • Understanding of the e-commerce marketplace, including knowledge of online consumer buying trends and habits, and how to turn browsing into buying. Bonus: knowledge of Shopify platform • Affinity for home décor - its trends, styles and colors • Understanding of best practices in social and email marketing • Working knowledge of Microsoft Office Suite, including Excel and PowerPoint • Base knowledge of SEO, SEM, Google Ads, and Google Analytics • Bonus: working knowledge of Adobe Creative Suite, including Dreamweaver and Photoshop • Bonus: experience with ecommerce portals of Wayfair, Amazon, etc. • Bonus: knowledge of both Mac and PC platforms • Bonus: knowledge of EpiServer platform

Requirements:

  • 3 to 6 years of experience in digital marketing • Resident of metro Atlanta • Ability to work both at home, in office, and at showrooms • Bonus: experience in home décor, gift, fashion or related sectors

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Hiring for this role


• Mobile: NA

• Location: NA

• Post ID: 21888548


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