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Associate Director, Communications - Emory Heart and Vascular Center


Associate Director, Communications - Emory Heart and Vascular Center

Associate Director, Communications - Emory Heart and Vascular Center

Emory University
Atlanta, GA 30322

Job details

Job Type

Full-time
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Description:
The Associate Director of Communications (ADC), Emory Heart and Vascular Center (EHVC), within Woodruff Health Sciences Center (WHSC) Communications, manages and implements communications and public affairs strategies to include local and national medical, science, and business media relations for EHVC and related entities. The role of this position is to increase awareness and visibility of the EHVC, for purposes of enhancing reputation, attracting research and donor support, attracting excellent physicians and faculty, and increasing patient referrals. The ADC works pro-actively and reactively to maintain and promote EHVC, Emory and the WHSC brand and to safeguard and enhance its reputation. The ADC is responsible for cultivating and maintaining positive relationships with local and national news media, as well as create messaging, both internally and externally, to help position the EHVC as a go-to resource for leadership/consultation in providing solutions in health care.

JOB DESCRIPTION:
  • Develops and implements communications plans to include media relations and/or publications for the Heart and Vascular Center.
  • Assists in strategic public relations planning and implementation including, media relations, publications and periodicals, crises communication and issues management.
  • Works with communications leaders in WHSC, Emory Healthcare and EHVC administration to identify programs, research, clinical advancements, and cultural and other events appropriate for media relations attention.
  • Develops and implements promotional strategies and media relations programs to promote the organization locally, regionally, and nationally.
  • Establishes and maintains relationships with reporters through op-eds, letters, telephone calls, and personal visits. Creates media opportunities.
  • Responds to incoming media inquiries and prioritizes media coverage.
  • Attends campus events to host reporters on evenings and weekends. Researches issues/trends relevant to higher education.
  • Develops, writes and edits news releases, stories, articles, letters and other media relations communications materials.
  • Plans and assigns article ideas for periodicals. Interviews sources for stories and obtains quotes and background information.
  • Participates in strategic communications planning and implementation including crisis communication and issues management.
  • Monitors new developments in digital communications technology; recommends the acquisition and implementation of appropriate new technologies/applications.
  • Assists in developing distribution procedures and mailing lists.
  • May supervise staff and production of news and public information materials.
  • May be responsible for managing various aspects of social media and internal communications.Performs related responsibilities as required.
SPECIFIC JOB DUTIES:
  • Leads the dissemination of accurate information to relevant constituencies, including the general public, patients, affiliated institutions, donors, and others to promote awareness of the EHVC and WHSC mission, contributions, and services.
  • This role develops media relations strategic plans for the EHVC and develops and maintains key relationships with other Emory communications and marketing professionals, including in Emory Healthcare.
  • This position advises EHVC leadership and physicians on release of information to news media; provides media training to leadership; develops media briefings and press conferences; develops and issues materials for media relations and public affairs.
  • In addition, this position works with a larger communications and marketing team that identifies media outlets, develops contacts, and places news, features, and opinion pieces; utilizes all methods of digital communication; and provides leadership in media crisis communications planning and implementation.
MINIMUM QUALIFICATIONS:
  • Bachelor's degree in public relations, journalism or related field.
  • Five years experience in writing, editing or public relations.
  • OR an equivalent combination of education, training, and experience.

PREFERRED QUALIFICATIONS:

  • The Associate Director, Communications, EHVC, is an accomplished spokesperson who executes communications strategies with an understanding of large complex integrated academic medical centers.
  • The ADC provides communications assistance to manage challenging media relations issues that face the organization, primarily the Emory Heart and Vascular Center.
  • This position requires creative thinking to solve problems and to advance the best interests of the WHSC, Emory Healthcare and Emory University.
  • Successful candidates will have demonstrated leadership in strategic communications, media relations and crisis communications with documented results.
  • Ability to articulate communications and marketing communications plans with an understanding of the diversity of the internal and external audience.

NOTE: This role will be granted the opportunity to work from home regularly but must be able to commute to Emory University on a flexible weekly schedule based upon business needs. Schedule is based on agreed upon guidelines of department of work.

Emory Supports a Diverse and Inclusive Culture:
To ensure the safety of our campus community, the COVID-19 vaccine is required. For more information on the University and Hospital policies and potential exemptions, please see our website.
Emory University is dedicated to providing equal opportunities and equal access to all individuals regardless of race, color, religion, ethnic or national origin, gender, genetic information, age, disability, sexual orientation, gender identity, gender expression, and veteran's status. Emory University does not discriminate in admissions, educational programs, or employment on the basis of any factor stated above or prohibited under applicable law. Students, faculty, and staff are assured of participation in University programs and in the use of facilities without such discrimination. Emory University complies with Executive Order 11246, as amended, Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veteran's Readjustment Assistance Act, and applicable executive orders, federal and state regulations regarding nondiscrimination, equal opportunity and affirmative action. Emory University is committed to achieving a diverse workforce through application of its affirmative action, equal opportunity and nondiscrimination policy in all aspects of employment including recruitment, hiring, promotions, transfers, discipline, terminations, wage and salary administration, benefits, and training. Inquiries regarding this policy should be directed to the Emory University Department of Equity and Inclusion, 201 Dowman Drive, Administration Building, Atlanta, GA 30322.
Emory University is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. To request this document in an alternate format or to request a reasonable accommodation, please contact the Department of Accessibility Services at 404-727-9877 (V) | 404-712-2049 (TDD). Please note that one week advance notice is preferred.

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• Post ID: 21901230


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