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Content Marketing Specialist, Field Distribution


Content Marketing Specialist, Field Distribution

Content Marketing Specialist, Field Distribution

Salesforce
Atlanta, GA 30326

Job details

Job Type

Full-time

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Alliances & Channels

Job Details

We are looking for a passionate and creative Analyst to support the partner marketing strategy by managing and executing Alliances & Channels content development globally to the field.

With the help of external vendors and freelancers, you will contribute to the development and implementation of an exciting content strategy that engages our internal selling audiences and educates them on the value of partners. You will create and inform internal content that conveys how partners influence customer success and support organizational growth targets. You will use content to inspire sales teams to include partners in deals via compelling internal customer stories, training material, presentation slides, and video for every stage of the sales cycle.

Our ideal candidate is someone with outstanding writing skills, a passion for developing and refining content, a strategic and creative attitude, and a get-it-done demeanor who is excited to infuse the value-add of the partner ecosystem in content directed at internal selling audiences. If you love to craft dynamic and engaging content that shapes selling audiences behavior, motivating them to consume content, this is the role for you!

Responsibility:

  • Develop, implement, analyze and optimize content to align to seller personas via effective content journey mapping

  • Support partner marketing projects as needed e.g. internal customer stories, films, email, and communications, and tie them into the overall content strategy and campaigns

  • Create content for strategic events, be responsible for the agenda, messaging and speaker preparation

  • Lead in an ecosystem of vendors and content freelancers to scale the content capacity, operationalize content development to ensure scalability as the business and demand grow

  • Be responsible for brand integrity, partner positioning, and product positioning globally to bring to life our corporate and partner narrative in a way that resonates with our target personas

  • Be responsible for a budget to drive awareness and pipeline with impactful content and lead the relationship with our marketing agencies

  • Be responsible for the Marketing editorial roadmap and budget to meet objectives and improve effectiveness against key success metrics

  • Build and contribute to sales-facing content: country decks, customer story slides, videos, etc.

  • Manage and use internal channels to deploy content such as Slack and Highspot

  • Optimize performance based on data, reporting, and analytical insights to set goals, test, measure success, and continually refine our strategy toward better outcomes

Requirements:

  • 2+ years of confirmed experience in content marketing, partner marketing, product marketing, or professional writing/editing

  • Experience writing and creating content for internal selling audiences

  • Sales and/or sales enablement experience preferred, but not required

  • Experience with project management applications such as SmartSheets a plus

  • Close attention to detail, deadlines, and quality

  • Highly organized and able to effectively project manage multiple content-related projects at once

  • Highly communicative and able to establish relationships with cross-functional partners and secure agreement on content projects from peers, technical subject matter experts, executives, and external customers or partners.

  • Excellent written and verbal communication skills

  • You are diligent & passionate about high quality content and guide agencies to work to your level of quality

  • You are comfortable working in a highly-matrixed organization with several teams working together to achieve the same goals

Accommodations

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Hiring for this role


• Mobile: NA

• Location: NA

• Post ID: 21902942


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