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Manager Marketing & Communications (MARCOM)


Manager Marketing & Communications (MARCOM)

Manager Marketing & Communications (MARCOM)

Thermo Fisher Scientific
Atlanta, GA

Job details

Job Type

Full-time

Manager Marketing and Communications

Requisition ID: 170571BR

When you’re part of the team at Thermo Fisher Scientific, you’ll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and you’ll be supported in achieving your career goals.

Location/Division Specific Information

The Materials and Structural Analysis Electron Microscopy (EM) business enables customers to find meaningful answers to questions that accelerate breakthrough discoveries, increase productivity, and ultimately change the world. We design, manufacture, and support the broadest range of high-performance microscopy workflows that provide images and answers in the micro-, nano-, and picometer scales. Combining hardware and software expertise in electron, ion, and light microscopy with deep application knowledge in the materials science, life sciences, electronics, and natural resources markets, the worldwide Electron Microscopy employees are dedicated to customers' pursuit of discovery and resolution to global challenges.

Location: Hillsboro, OR

How will you make an impact?

In this position, you will work closely with relevant global stakeholders in the Service department, Divisional marketing, Business Units, Marketing operations and various other functional disciplines. This is an exciting opportunity to join our growing global team and work across multiple facets of the marketing profession.

Reporting into the Sr. Service Sales Enablement Manager you will build and drive delivery of a comprehensive and integrated strategy, in collaboration with market development, and aligned to marketing strategies to deliver on objectives and generate positive return on investment. You will lead a team which will support service product management and BU market development in creating, managing and maintaining both customer facing and internal materials to communicate the value propositions of our services and solutions.

The role requires a “sleeves rolled up” approach, in a fast paced, agile environment. The ability to collaborate with peers and management, demonstrate exceptional judgement and professional maturity while modeling loyalty, integrity, honesty and mutual respect is critical.

What will you do?

  • Build, drive & execute a comprehensive and integrated demand generation strategy (In collaboration with business partners, and utilizing centralized divisional marketing operations resources together with marketing automation technology)
  • Build, drive & execute a comprehensive and integrated customer communications strategy (In collaboration with business partners, and utilizing centralized divisional marketing operations resources)
  • Build, develop & lead a team of demand generation and communication specialists to ensure cohesive strategy, planning and best-in-class execution
  • Manage the outbound marketing budget, allocating funds for projects to align with priorities and business objectives
  • Plan, develop & execute annual marketing campaigns, programs, projects & tactics based on input from product managers, market development and other stakeholders
  • Communicate results and key performance indicators to leadership and adjust approach where needed to achieve goals
  • Oversee delivery and optimization of customer experiences including events, webinars, website & social media, in collaboration with business partners.
  • Development, management, deployment and optimization of impactful targeted content & messaging to support NPI, market penetration and changes to service delivery
  • Proactive engagement with sales channels and delivery channels to collect feedback which will drive continuous improvement of the buyer’s journey, the seller’s journey and the customer’s journey
  • Lead and drive internal initiatives to communicate the value propositions of our services and solutions.
  • Represent service in internal projects, meetings, and initiatives
  • Commitment to fostering a safe, equitable and accepting workplace environment

How will you get here?

Education

  • Bachelor’s degree or equivalent in a related field required

Experience

  • Minimum 5+ years of Marketing or Marketing Communications experience in a B2B environment (experience in services will be considered a plus)
  • Minimum 2+ years of experience in a people manager role
  • Experience addressing international customers is desirable
  • Experience working with international teams is desirable

Knowledge, Skills, Abilities

  • Familiarity with marketing automation best practices is desirable
  • Familiarity with Agile marketing practices is desirable

At Thermo Fisher Scientific, each one of our 80,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission—enabling our customers to make the world healthier, cleaner and safer.

Apply today! https://jobs.thermofisher.com

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.


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• Post ID: 21904943


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