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Lead Manager - Communications Planning

Lead Manager - Communications Planning

Lead Manager - Communications Planning

Atlanta, GA

Job details

Job Type


The Marketing and Growth Organization’s Advertising Team is responsible for driving consumer awareness for AT&T’s Wireless and Broadband products, making AT&T distinctive from competitors, and driving both short term sales and long term value.

As Lead Manager, Communications Planning, you will focus on the creation and implementation of innovative communications strategies across AT&T’s consumer products that align to business objectives, incorporate industry innovation, and leverage appropriate channels (digital and traditional)

  • Maintain cross-functional relationships with Marketing, Media, Creative and Analytics teams, providing communications planning and media thought leadership
  • Steward alignment across Marketing, Analytics, Media, and Creative teams
  • Partner with external media agencies and internal buying teams to collaborate on media planning and execution
  • Delivering Comms Plans in a timely manner and holding all parties accountable to developing assets needed to ensure correct messages are targeted to the appropriate audiences
  • Ongoing campaign optimization and reporting
  • Analyze campaign performance against KPIs and author insights, takeaways, and recommendations
  • Manage Plan of Record for AT&T Consumer business


  • 7+ years experience in communications planning roles at an agency or within client organization
  • Experience working in data-driven environments
  • Able to clearly and concisely articulate a persuasive point of view, both written and verbal, presenting to project stakeholders
  • Experience navigating cross-functional teams and dynamics
  • Experience representing and advocating for team objectives across varying levels of stakeholders
  • Knowledge of current trends and innovation in media, tracking, analytics and research
  • Experience pulling insights from data and tell a story using those insights
  • Experiencing leading multiple full funnel media strategies from inception to launch
  • Self-starter with an exceptional work ethic
  • Thrive in fast paced, constantly changing environments
  • An eye for detail
  • A multi-tasker able to manage multiple things at once
  • Exceptional project/program management skills
  • Highly proficient in PowerPoint, Excel and Word

Ready to join our team? Apply today!

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Hiring for this role

• Mobile: NA

• Location: NA

• Post ID: 21908179

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