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Traditional Media Buyer

Traditional Media Buyer

Traditional Media Buyer

Atlanta, GA 30309

Job details

Job Type


The Tombras Group, an independent, 400+ person, national full-service advertising agency is searching for a Traditional Media Buyer to join our office in Knoxville, TN or Atlanta, GA.

You’ll be joining one of the top independent agencies in North America. We blur the lines between a creative agency, a digital agency and a management consultancy. Our digital offering is married to the discipline and rigor of our Effie-winning strategists and Cannes Lion-winning creative directors. We are united by our philosophy: Connecting Data & Creativity for Business Results®. You’ll also be a part of a highly creative agency that has been recognized by Advertising Age, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named one of Ad Age’s 2019 A-List Agencies to Watch.

The Traditional Media Buyer is responsible for executing all day-to-day traditional media buying and campaign management associated with assigned accounts. The Traditional Media Buyer primarily provides media planning and buying recommendations and works to ensure the buy is completed according to plan. They also serve as a resource that helps with problem-solving, both internally and externally, while maintaining successful vendor, client and cross-department relationships

What you'll be doing:

  • Responsible for the execution of traditional media plans that include tactics like TV (broadcast & cable), Radio, Print, and OOH as well as some digital extensions in OTT/CTV and streaming audio in local spot markets.
  • Responsible for requesting avails for all types of media and downloading into Strata, projecting ratings, negotiating added value, scheduling, ordering, makegoods, etc.
  • Responsible for Actualizing all buys as follows: Purchased vs Goals, Actual vs Purchased; preferably in Lumina, minimally in an excel spreadsheet.
  • Keep track of all sent orders/revisions/cancellations. Ensure paperwork was received and returned with a signed copy and all electronic orders are confirmed.
  • Provide deadlines for materials and mechanical specs to client, internal team, creative and traffic department.
  • Evaluate Sponsorships/Partnerships (when requested) and provide a POV.
  • Gather market information around current conditions, rate expectations, and establish a recommended daypart GRP goals by market, CPPs using SQAD for planners.
  • Check media contracts to ensure consistency across internal and external systems.
  • Reconcile all invoices in SBMS as well as resolve any billing and reporting discrepancies in NetSuite.
  • Report campaign performance including TV post buys, delivery/pacing, etc.
  • Build and maintain excellent Vendor/Publisher relationships.

What you bring:

  • At least 1 year of agency experience specific to media planning and buying
  • Bachelor's degree with relevant major and courses preferred
  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, etc.), plus Keynote
  • Experience with Google programs (Gmail, Docs, Sheets, Slides, etc.)
  • Experience with Strata and all its tools, such as Eleven, sTraffic, Billing, Reporting, etc.
  • Strong Verbal & Written Communication Skills
  • Strong attention to detail and ability to work within a fast-paced environment
  • Ability to deliver good quality work on deadline
  • Good organizational skills with an ability to multi-task
  • Inquisitive mind looking to hone analytical skill sets
  • Proactive, self-starter with an entrepreneurial spirit
  • Team player that knows how to work well with others and follow-through
  • Passion for advertising and a desire to grow in their discipline
  • Advanced knowledge of Traditional Media tactics (Print, OOH, Radio, Television, etc.)
  • Must have a proficient understanding and working knowledge of media measurements

Why you’ll want to work at Tombras:

  • Modern offices & amenities in desirable locations (Downtown Knoxville/Buckhead in ATL)
  • Dog-friendly office (Knoxville)
  • Casual dress & environment
  • Free Parking
  • Unlimited PTO
  • Generous parental leave for primary and non-primary caregivers.
  • Medical (PPO or High Deductible option) for employee + dependents
  • Employer-paid Dental & Vision
  • Employee Assistance Program for employees + dependents
  • Includes 3 free counseling sessions per life event
  • HSA Employer Contributions
  • Dependent Care FSA Option
  • Employer-paid life and disability insurance
  • 401(k) Participation + discretionary employer contribution
  • Highly collaborative and high-energy work environment
  • Model of ongoing feedback for continuous career growth and development
  • A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.

Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce. All qualified applicants will receive consideration for employment without regard to their culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, veteran’s status, color, religion, disability, sexual orientation, appearance, opinions or beliefs and more.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.

Remote employees must be based in the United States.

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• Post ID: 21499675

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